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Hey! I’m João Ruivo, a UX/UI designer who turns complexity into clarity and conversions

For over 8 years, I've helped businesses with their complex challenges. I design user-friendly digital products that look and perform great.

By blending UX/UI design expertise with a background in motion and digital design, I deliver solutions that are intuitive for users and profitable for your business.

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Adobe

Services

Brand Kit

For new businesses and startups ready to launch. Get a complete brand identity package with a strategic logo suite, color palette, and typography to look professional, build trust, and stand out from day one.

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Design System Kickstart

Ideal for growing products struggling with inconsistency. Get a foundational and ready-to-use library of components and styles to help your team build faster and scale smarter.

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Design Audit

Perfect for existing products. I'll conduct a deep-dive health check to uncover exactly what's causing user friction, delivering a clear roadmap to improve your product's UX and conversions.

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Testimonials

Work experience

UX/UI Designer at Drooms

October 2022 - Present

Frankfurt, Germany (Remote)

I'm creating and maintaining the Drooms Design System, a project I've been deeply involved in since joining the company. We started from scratch and introduced the concept of a design system, which had never been implemented here before.

This journey gave me the opportunity to build everything from the ground up, including advocating for the importance of the design system to stakeholders and management, and securing the necessary resources to make it a reality.

The process began with a comprehensive audit of the complex product, followed by a complete redesign. Using an atomic approach, we started with the foundations before progressing to components, mobile-specific components, UX writing, email templates, and finally, the redesign of the product itself.

Throughout this time, I also supported multiple projects where we introduced changes and improvements of existing and new features to keep driving innovation and pushing the product forward.

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Drooms Team
Drooms Briefing
Drooms Christmas

Audiovisual and Multimedia Specialist at Devoteam

March 2019 - October 2022

Paris, France (Remote)

Supported Devoteam's brand with video editing, motion graphics and graphic design expertise. Collaborated with different countries and demographics. Created templates and guidelines to ensure brand consistency and collaborated in international productions.

Graphic Design Intern at DDB Prague

September 2018 - December 2018

Prague, Czech Republic

Collaborated on projects for major brands like McDonald's, Makro and DDB's own identity. Designed diverse digital assets (social media, web) and print materials (brochures, posters, ads). Worked with different agency teams, ensuring visuals supported broader goals while incorporating feedback to meet DDB’s standards.

Freelance Motion Designer at Terra Design

January 2017 - December 2017

Lisbon, Portugal (Remote)

Worked with diverse brands in the pharmaceutical and real estate fields. Adapted each brand’s identity into motion pieces for outdoor and multimedia displays.

Multimedia Designer at Social Animals

July 2016 - January 2017

Lisbon, Portugal

Supported Social Animals clients with graphic design, motion graphics, photography, and video production expertise. Worked for many different brands like NOS, Estrella Damm, Delta and Expresso. My work helped boost brand presence and engagement across social media.

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Education

Product Designer from Uxcel

February 2025

The ROI of UX from EDIT

October 2024

UX Writing from Udemy

March 2024

UX/UI Design from EDIT

July 2022

Graphic Design from ETIC

July 2018

Motion Graphics from MoGraph Mentor

September 2017

Cinema 4D from Restart

May 2017

Audiovisual and Multimedia from ESCS

July 2016

See all my education

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Email

hi@joaoruivo.design

LinkedIn

linkedin.com/in/joaoruivodesign

Uxcel

app.uxcel.com/ux/8KQT1T9B3KYW

Behance

behance.net/joaoruivodesign